Digital Marketing Specialist



Thiruvananthapuram , India
Junior: 1 to 3 years
240000 - 300000 (PA)
Posted on April 24 2023

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About the Job


Search Engine Marketing (SEM)
Marketing Campaigns
Digital Media
Analytical Skills
Social Media Marketing
Marketing Campaign Management
Online Marketing

Digital marketing is a rapidly evolving field that requires individuals to be adaptable and highly skilled in various online marketing techniques.

A digital marketer is responsible for developing and executing online marketing strategies to promote a company's product or service to a target audience.

Job Duties and Responsibilities

· Developing and managing a company's website and social media presence to increase brand awareness and drive traffic.

· Creating and implementing email marketing campaigns to engage and retain customers.

· Conducting market research to understand target audience behavior and preferences.

· Designing and running online ads (e.g. Google Ads, Facebook Ads) to reach a wider audience.

· Measuring and analyzing the success of digital marketing efforts using analytics tools and providing insights for improvement.

· Staying up-to-date with digital marketing trends and technologies, and incorporating them into marketing strategies.

· Collaborating with cross-functional teams (e.g. product, design, sales) to achieve marketing goals and provide support for other departments

Preferred skills

The ideal candidate for a digital marketing role should have:

· A bachelor's degree in marketing, advertising, or a related field.

· Strong written and verbal communication skills.

· 2-3 years of experience in digital marketing, with a proven track record of developing and executing successful digital marketing campaigns

· Experience with digital marketing tools and platforms such as Google Analytics, Google Ad, and social media management tools.

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