We are seeking a motivated Google adwords & social media analyst to manage and optimize our Google Ads and social media advertising campaigns. The ideal candidate will have a strong understanding of digital marketing strategies, data analysis, and ad performance metrics to drive traffic, engagement, and conversions.

Key Responsibilities:

Campaign Management:

Develop, implement, and manage Google Ads and social media advertising campaigns across platforms (e.g., Facebook, Instagram, LinkedIn).

Monitor and analyze campaign performance, making data-driven adjustments to optimize results.

Strategy Development:

Collaborate with the marketing team to create comprehensive advertising strategies that align with overall business objectives.

Research and identify target audiences to ensure effective ad placement.

Performance Analysis:

Utilize analytics tools (e.g., Google Analytics, Facebook Insights) to track campaign performance and generate reports.

Provide insights and recommendations based on data analysis to improve future campaigns.

Budget Management:

Manage advertising budgets and allocate resources effectively to maximize ROI.

Ensure all campaigns stay within budget while achieving performance goals.

Content Creation:

Collaborate with creative teams to develop engaging ad copy and visuals.

A/B test different ad formats and content to optimize engagement and conversions.

Stay Updated:

Keep abreast of industry trends, algorithm changes, and best practices in digital advertising.

Participate in professional development opportunities to enhance skills and knowledge.