Qualifications and Skills

• Expertise in Google Analytics, as it is vital for monitoring website traffic and understanding customer behavior.
• SEO optimization skills are essential for improving website visibility and search engine ranking.
• Proficiency in content creation to engage and attract target audiences across multiple platforms.
• Strong understanding of social media advertising to effectively promote content and increase brand awareness.
• Experience with email marketing platforms for creating and executing email campaigns to nurture leads.
• Basic knowledge of WordPress, enabling website updates and content editing efficiently.
• Strong analytical skills to analyze marketing data and derive actionable insights for campaign improvement.

Roles and Responsibilities

• Assist in the planning and execution of digital marketing campaigns to enhance online presence and customer engagement.
• Perform SEO optimization tasks to improve the visibility and ranking of company content in search engines.
• Utilize Google Analytics to monitor website performance and gather insights into customer behavior.
• Create engaging content for the company's various digital platforms, including blogs, social media, and newsletters.
• Support the social media team in executing advertising strategies and measuring their effectiveness.
• Assist in managing and optimizing email marketing campaigns to maximize engagement and conversion rates.
• Maintain and update the company website using WordPress, ensuring all content is current and relevant.
• Collaborate with the team to brainstorm and implement creative marketing strategies and solutions.