Qualifications and Skills

• SEO (Search Engine Optimization) (Mandatory skill) to enhance website visibility and drive targeted traffic.
• Social Media Marketing (Mandatory skill) to plan and execute engaging content across platforms.
• Email Marketing (Mandatory skill) to develop effective campaigns that capture customer interest.
• Proficiency in Google Analytics to analyze website performance and user behavior.
• Ability to create compelling content tailored to diverse audiences and mediums.
• Experience in using Canva for designing visually appealing marketing materials.
• Strong analytical and problem-solving skills to identify trends and recommend solutions.
• Excellent communication and interpersonal skills to collaborate with team members and clients effectively.

Roles and Responsibilities

• Assist in developing and implementing digital marketing strategies to boost brand awareness.
• Conduct keyword research and analysis to improve SEO rankings and website content.
• Support social media campaigns by crafting engaging posts and tracking their performance.
• Contribute to the creation of email marketing campaigns, ensuring timely delivery and assessment of results.
• Utilize Google Analytics to generate insights and report findings to the marketing team.
• Create marketing materials using Canva that are aligned with brand guidelines and objectives.
• Collaborate with the team to brainstorm new ideas and initiatives for marketing campaigns.
• Stay updated with the latest digital marketing trends and tools to enhance marketing efforts.