Job Overview

This is a fantastic opportunity for a Digital Marketing Associate to join our team in Pune as a fresher. We are looking for someone with 0 to 1 year of experience for a full-time, fixed-term role. The ideal candidate will play an essential role in enhancing our online presence through innovative digital marketing strategies. If you are passionate about IT services and consulting, this role is perfect to kickstart your career.

Qualifications and Skills

• Proficiency in using SEO tools, with a strong focus on optimization practices (Mandatory skill).
• In-depth understanding of on-page SEO techniques and their impact on search engine rankings (Mandatory skill).
• Experience with off-page SEO tactics to enhance a website's authority and visibility (Mandatory skill).
• Ability to analyze website traffic using Google Analytics to inform marketing strategies.
• Aptitude for creating and managing social media advertising campaigns across multiple platforms.
• Familiarity with email marketing platforms to effectively reach and engage target audiences.
• Excellent communication skills for collaboration within a diverse and dynamic team.
• A creative mindset with the capability to generate original content ideas that resonate with users.

Roles and Responsibilities

• Assist in the creation and execution of digital marketing campaigns that align with business goals.
• Optimize website content and structure to improve search engine rankings and user experience.
• Monitor and report on effectiveness of marketing efforts using analytics tools.
• Coordinate with the design and strategy teams to enhance cross-channel collaboration.
• Develop strategies for acquiring backlinks and improving website domain authority.
• Manage social media accounts and engage with users to foster brand loyalty.
• Implement targeted email marketing campaigns to promote company events and updates.
• Stay up to date with digital marketing trends and contribute ideas for continuous improvement.